We tell engaging
About video marketing
Kendra: We’re storytellers. We know how powerful a narrative can be in engaging an audience and inspiring action. So while we start with your success metrics and make sure we’re driving towards results, we do that by creating powerful stories that pull in your target market.
Dave: A group of very professional experts giving you expert advice.
You can expect to work with a team who takes results seriously, but has a lot of fun while getting them. We start by having a kickoff with our whole team, so you have creative and marketing minds in the room. We’ll talk about your goals, metrics of success, your target market, and then we’ll come back with a plan about how to engage that audience to meet those goals.
If you want to learn more about the process, give me a shout! I’d be happy to send you a detailed outline of every step, including deliverables that you can expect from us.
Brandon: Everywhere. Every day we’re all bombarded by different types of content: television ads, pre-roll ads, radio ads, billboards, etc. Because we see and hear it all so often, it’s easy for people to just tune it out. But I try to take it all in.
I constantly catch myself in the middle of analyzing a scene in a movie or commercial I just watched. I scrounge internet forums, social media, and industry websites to stay on top of trends.
You can find inspiration in anything really; you just have to pay attention.
Brad: Music, music videos, commercials, photography, contemporary art, my peers, my colleagues, movies… it’s a never-ending list.
Brandon: The projects we really enjoy are the ones that allow for creative freedom, and force us to think outside the box and try something new. I enjoy content that makes you think, whether it’s with a different camera angle or a different approach to storytelling.
Typically top-of-funnel commercial projects allow for this sort of out-of-the-box thinking, but really any project can be approached this way!
Dave: Video logistics are super complex, and there are many steps with a bunch of creatives who need to be involved. By the time your commercial is produced, it’s probably been worked on by 10-20 different people that you haven’t even met!
The one thing we like to do to manage this is start with your budget and your goals. That way we can suggest styles of video that can be produced in your budget, and maximize your ROI.
Running Oak & Rumble
Dave: Dare to suck!
It’s a sentence that’s said in almost every concepting meeting we have. We’re big believers in working collaboratively, so we start by talking through everyone’s ideas (especially the weird ones), and building off them!
Dave: The world’s our oyster. No. Kendra, fix this for me.
Kendra: What Dave’s trying to say is that there aren’t a lot of limits on what we do. As creatives, that’s really exciting! We have a lot of freedom to try new ideas, new technology, new ways of telling stories.
Brandon: That’s actually a big part of my job! I’m the guy with the vision, and I work hard to make sure that’s communicated with our whole team and our client.
We have pitch meetings with our clients to discuss the overall concept and vision for the project, and we provide lots of documents like scripts, storyboards, casting sheets, and location scout documents to make sure we’re all on the same page.
At the end of the day, any creative project is going to require some faith from the client side, and we’re extremely lucky to have clients that trust us to create the best product for them.
Marketing for tech companies
Brandon: The best part about working with tech companies is that they’re so passionate. They solve big problems for people, and their products are complicated because they need to be.
The challenge is boiling down project goals, and communicating information the end consumer finds relevant and engaging. It could be easy to get caught up in how cool the tech is and everything it’s capable of, while the end user just wants to know how it will make their life easier.
Advice for aspiring creatives
- Try new things, and say yes to opportunities you aren’t sure you’re capable of.
- If you’ve said yes to an opportunity you aren’t sure you’re capable of, don’t be afraid to ask for advice or feedback.
- Discover what inspires you. Spend a ton of time analyzing the content around you.
- Get good at communicating your ideas. Communication and people skills can make or break you.
Brandon: Definitely! We’re so lucky that we’ve found a way to make careers out of our passion.
The hard part is proving to people that your crazy creative ideas will work.