Kendra Ross
Sales & Marketing

Sales & Marketing: What’s Broken and How to Fix It

  I believe that especially in B2B companies, aligning sales and marketing is the biggest opportunity you have to improve business performance. Sales and marketing teams often have different goals….

Kendra Ross
Sales & Marketing

Streamlining Your Sales Process With Lead Scoring

  The best thing you can do for your sales team is set up an awesome marketing automation and lead scoring system. Your sales team shouldn’t be talking to leads…

Kendra Ross and Madi Densmore
Sales & Marketing

3 Pieces of Content Your Sales Team Wants

The easiest way to ensure your sales and marketing teams are aligned, is to create awesome content that can be leveraged by both teams. This is good news – it…