Marketer Working at Sunset
Video Marketing Best Practices

The Burned Out Marketer’s Guide to Proving Their Worth

A playbook for calculating ROI and benchmarking video metrics   In most organizations, marketers are under a lot of pressure to be able to demonstrate that their department isn’t an…

Dave Hiff
Video Marketing Best Practices

Video Marketing Best Practices: Instagram

Instagram is an extremely visual platform, especially compared to Twitter, or even Facebook. So you’re going to have to do a few things differently when creating video content. Talking heads…

Brandon scrolling through Facebook
Video Marketing Best Practices

Video Marketing Best Practices: Facebook

Sharing videos on Facebook – when it’s done right, it can be one of the most effective parts of your distribution plan. First, actually upload your video to Facebook. I…

Kendra
Video Marketing Best Practices

Video Marketing Best Practices: Twitter

I have a confession. I’m a little bit obsessed with Twitter. If you’re a B2B business whose audience spends time there, it can be an amazing way to reach out…