When meeting someone new, the first thing they’ll notice is how you’re dressed. This can have a big impact on how people first perceive you. So having a good outfit that compliments you and your vibe is crucial.

The same goes for a video shoot. In an interview video, you’re representing your brand, and how you’re dressed can tell people a lot about who you are. Are you formal? Approachable? Casual? Professional? Quirky? Some combination?

Your clothing is one of the many signals that you send to other people about who you are and what you stand for.

An excellent example of a thoughtful outfit is Newt Scamander’s costume from Fantastic Beasts and Where to Find Them.

Newt’s outfit is a personal favourite of mine. It perfectly demonstrates how to properly coordinate colours and layers: the bottom-most layer being the lightest and getting darker every layer after that.

Here are some steps for nailing your interview outfit:

1) Base:

The base is what you’re going to build your outfit off of and will help you decide on what to add later down the line. It can be a simple white t-shirt and jeans, or something a little more formal.

It all depends on what you want the viewer to feel. If you wear a dress shirt and pants you will be perceived as more corporate, than if you were to wear jeans and a sweater.

Newt’s base for his outfit is a white dress shirt and grey pants. This allows a lot of possibilities for layering and accessories.

* A note about colour choice for video:

We always recommend wearing bright, solid colours. Blues, greens, and other strong colours always look amazing. If you layer with a jacket, a soft coloured base would work too.

Make sure to avoid glossy or reflective fabrics, complex designs, thin stripes, white, orange and big prints. These can be distorted or distracting in the video.

2) Layers:

Layers are a great way to bring depth and interest to the outfit. This is usually done with a jacket or coat but you aren’t limited to those. You could add a sweater, cardigan or vest between the jacket and shirt to have that extra layer of depth and colour.

Newt’s use of layer is excellent, wearing a brownish orange vest that provides a more earthy feel which fits his vibe. He also wears a navy blue overcoat that darkens the whole outfit.

3) Accessories:

Now comes the fun part: choosing the accessories. If done correctly it will bring the whole outfit together and make it look ten times better. Typical accessories are ties and tie bars, watches, bracelets, rings, necklaces, and earrings.

A few rules:
  • For ties, the width of your tie should be the same as the width of your lapel. If you’re wearing a tie bar it should be placed no higher than mid-chest and no lower than the middle of your tie.
  • Video shoots have a lot of lighting, which can reflect off big pieces of jewellery. Both men and women should keep this in mind, and be smart about their choice of watches, pins, and necklaces. The same goes for glasses, but if you feel more comfortable with them on, we’ll make sure we take it into account when setting up the lighting.
  • If you’ll have a mic attached to you, be careful wearing scarves, they’ll get in the way and be tough to deal with.

Newt’s use of a simple bow tie is a great example of how a little can go a long way; it pulls the whole outfit together.


Creating a good image for your brand through your outfit is so important. People really notice when you put time into making the perfect outfit, and you can use it to make a statement.

But the most important thing is that you are comfortable. If you’re comfortable in your clothes, you’re more likely to be comfortable in the video!

The other day, our friends at Stratigro asked, “How will you share your you-ness today?” I can’t wait to see how you use your clothing to share your you-ness.

Happy shopping!