It’s no secret that being ranked highly in Google’s search results is important.
About 77% of Google searches result in a click to a website, and more than 80% of those clicks go to one of the first three results that are shown.
So, how can you get your website or blog ranked that highly? Google’s algorithms have changed a lot over the last few years. They’ve gotten way better at filtering out the people who are trying to game the system, and rewarding the brands who write awesome, consumable content.
This means that they’re prioritizing readability and scannability – two things that you might not have realized you need to actively consider.
Writing tools like Wriber score readability by how easy your audience can understand your content. This means flagging grammar and language that contain ambiguous words or passive voice, and also checking that it’s written at a grade level that your audience prefers.
Scannability is especially important, because Google is prioritizing content that will easily be read on the mobile devices. Headings, lists, and short paragraphs all help people reading on smartphones digest your content.
So, what should you do to get started? Create awesome content. It’s simple: Google is getting better at recognizing quality writing – so put your readers first and create material that’s consumable and that they’ll love.
There are lots of great tools out there to help you do this. I’ve been told I’m biased, but I think Wriber is a pretty awesome option!
As promised, here are a few more resources that will help you rock your content marketing strategy:
- Messages are more important than keywords
- A case for writing below a Grade 8 reading level
- The art of managing writers and crushing your business goals
- 8 content marketing blogs you should be following
If you’d like to talk more about being ranked on Google, let’s talk!