A playbook for calculating ROI and benchmarking video metrics


In most organizations, marketers are under a lot of pressure to be able to demonstrate that their department isn’t an expense, but a revenue driver. They’re stressed, worried about new trends in their industry, and frankly, a little burned out.

You aren’t alone! Many of our clients come to us asking about how to ensure they’ll see a return on their investment (ROI) in video.

In this (kind of intense) ebook, we break down:

  • video metrics you should care about,
  • how to track them (including an awesome spreadsheet to get you started),
  • and an easy way to calculate the ROI of any campaign.

It’s everything you need to know to stand up in front of your boss and be the hero.