Sales & Marketing Video Marketing Best Practices

DIY cellphone video – content ideas

(video transcription) Hey everybody! This week I want to talk about how to come up with ideas for your video content. The first resource to leverage is your network and…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – closed captioning

(video transcription) Hey everybody, Today I want to talk about closed captioning and subtitles, and why they’re so effective. (And how to add them yourself!) It helps you reach people…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – ok, but what do I say?!?

Well, we’ve talked a lot about how to set up, light, and edit your own DIY video. But when I talk to people about doing DIY and live video, I…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – editing

Ok, so the longer we’re social distancing, the more out of control my bloopers get. I’ll admit it. We’ve seen a lot of you start to try your own DIY…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – attention to detail

Well, it’s official. I’ve seen enough of you baking sourdough to know that we’re all DIYers now. Check out our intro to shooting DIY cellphone video. Whether you’re talking to…

Makeshift tripod with books and a red solo cup
Sales & Marketing Video Marketing Best Practices

DIY cellphone video

We’re in unprecedented times, so I’ve done something unprecedented — shot a video on my iPhone. Video’s a great way to stay connected, even when you’re stuck at home. So…

Kendra Ross
Sales & Marketing

Sales & Marketing: What’s Broken and How to Fix It

  I believe that especially in B2B companies, aligning sales and marketing is the biggest opportunity you have to improve business performance. Sales and marketing teams often have different goals….

Kendra Ross
Sales & Marketing

Streamlining Your Sales Process With Lead Scoring

  The best thing you can do for your sales team is set up an awesome marketing automation and lead scoring system. Your sales team shouldn’t be talking to leads…

Kendra Ross and Madi Densmore
Sales & Marketing

3 Pieces of Content Your Sales Team Wants

The easiest way to ensure your sales and marketing teams are aligned, is to create awesome content that can be leveraged by both teams. This is good news – it…