Sales & Marketing Video Marketing Best Practices

DIY cellphone video – content ideas

(video transcription) Hey everybody! This week I want to talk about how to come up with ideas for your video content. The first resource to leverage is your network and…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – closed captioning

(video transcription) Hey everybody, Today I want to talk about closed captioning and subtitles, and why they’re so effective. (And how to add them yourself!) It helps you reach people…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – ok, but what do I say?!?

Well, we’ve talked a lot about how to set up, light, and edit your own DIY video. But when I talk to people about doing DIY and live video, I…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – editing

Ok, so the longer we’re social distancing, the more out of control my bloopers get. I’ll admit it. We’ve seen a lot of you start to try your own DIY…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – attention to detail

Well, it’s official. I’ve seen enough of you baking sourdough to know that we’re all DIYers now. Check out our intro to shooting DIY cellphone video. Whether you’re talking to…

Makeshift tripod with books and a red solo cup
Sales & Marketing Video Marketing Best Practices

DIY cellphone video

We’re in unprecedented times, so I’ve done something unprecedented — shot a video on my iPhone. Video’s a great way to stay connected, even when you’re stuck at home. So…

Marketer Working at Sunset
Video Marketing Best Practices

The Burned Out Marketer’s Guide to Proving Their Worth

A playbook for calculating ROI and benchmarking video metrics   In most organizations, marketers are under a lot of pressure to be able to demonstrate that their department isn’t an…

Dave Hiff
Video Marketing Best Practices

Video Marketing Best Practices: Instagram

Instagram is an extremely visual platform, especially compared to Twitter, or even Facebook. So you’re going to have to do a few things differently when creating video content. Talking heads…

Brandon scrolling through Facebook
Video Marketing Best Practices

Video Marketing Best Practices: Facebook

Sharing videos on Facebook – when it’s done right, it can be one of the most effective parts of your distribution plan. First, actually upload your video to Facebook. I…

Kendra
Video Marketing Best Practices

Video Marketing Best Practices: Twitter

I have a confession. I’m a little bit obsessed with Twitter. If you’re a B2B business whose audience spends time there, it can be an amazing way to reach out…