Well, we’ve talked a lot about how to set up, light, and edit your own DIY video. But when I talk to people about doing DIY and live video, I hear a lot of folks worried about what they’re going to say!

Here’s the truth. DIY video can perform just as well as professional video on Facebook and LinkedIn. There’s a time and place for it in most good content strategies. But that’s because you have an advantage over your competitors… YOU!

If you’re a small business or startup, you’ve been growing your business by building relationships with your customers or clients. They keep coming back and they recommend you because they like you — quirks and all. You’re not a faceless entity. In fact, big brands spend a lot of time creating humanized brands, something that you naturally have. Video gives you the opportunity to share that at scale.

And, if you’re a big brand, DIY video gives you the chance to put a human face on your organization.

The content that’s successful on social media feels genuine and authentic. No one wants to be sold to, they want to connect, just like they’re connecting with the other people in their network.

So don’t be afraid to throw on a knight’s costume, and invite people into your living room.

(If you haven’t already, check out our intro to shooting DIY cellphone video., more tips for setting up a great shot at home, and some best practices for editing your own engaging content.)

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