Three women talking
Trends in Digital Marketing

Why You Need to Focus on Human-Centred Marketing Now

Human-centred marketing puts people’s needs first, which yields powerful engagement and customer-led results. This post comes from Overlap, a social innovation design consultancy in Kitchener, Ontario that believes better is…

woman working at computer
Behind the Scenes

Social Media: Brought to You By HR

Traditionally, social media lives solely in the marketing world. Marketers take courses to learn about strategy, metrics, attribution, creating awesome content – so many things that HR professionals have never…

Emile McLean
Trends in Digital Marketing

How to Launch a Startup

  The advice I always give to entrepreneurs is: stop overthinking and just get shit done. Most of the people I talk to spend way too much time planning when…

John Zupancic
Trends in Digital Marketing

Writing to Be Ranked on Google

It’s no secret that being ranked highly in Google’s search results is important. About 77% of Google searches result in a click to a website, and more than 80% of…

John Beresford
Trends in Digital Marketing

Why You Should Care About Influencer Marketing

When was the last time you bought something because a celebrity told you to? Probably never. The reality is that only 3% of consumers are positively impacted by celebrity endorsements….

The Office
Behind the Scenes

3 things I learned during my co-op experience

We’re all under a lot of pressure to know what we want to do with our lives, and many of us struggle finding where to start. When it comes to…

Martha van Berkel
Trends in Digital Marketing

Schema Markup

Let’s talk about Search Engine Optimization, and more specifically schema markup. Search engines are on a mission to match searchers with the best, most relevant content they can find on…

Kendra Ross
Sales & Marketing

Sales & Marketing: What’s Broken and How to Fix It

  I believe that especially in B2B companies, aligning sales and marketing is the biggest opportunity you have to improve business performance. Sales and marketing teams often have different goals….

Kendra Ross
Sales & Marketing

Streamlining Your Sales Process With Lead Scoring

  The best thing you can do for your sales team is set up an awesome marketing automation and lead scoring system. Your sales team shouldn’t be talking to leads…

Kendra Ross and Madi Densmore
Sales & Marketing

3 Pieces of Content Your Sales Team Wants

The easiest way to ensure your sales and marketing teams are aligned, is to create awesome content that can be leveraged by both teams. This is good news – it…