Most B2B enterprise finance and insurance teams often execute strong brand campaigns, only to struggle maintaining content momentum afterward.
The result is a familiar pattern: a major campaign launch followed by months of reduced visibility.
In regulated industries where trust and familiarity influence buying decisions, this inconsistency can weaken authority over time. When 70% of buyers expect video before engaging with a company, disappearing between launches isn’t just a marketing inconvenience. It’s a trust gap. This is where most enterprise content calendars break down.
Here's a practical framework enterprise teams can use to extend campaign value and maintain year-round video consistency without increasing internal workload or production budgets.
Why Campaigns Alone Don’t Sustain Authority
Most enterprise marketing teams invest heavily in cornerstone video assets such as brand films, product launches, or corporate campaigns. These larger initiatives often perform well in the short term, generating engagement and visibility during launch windows.
However, campaigns are episodic by nature. Once distribution slows, so does audience engagement. Without a structured plan for ongoing content, teams often find themselves rebuilding momentum from scratch each quarter.
The issue is rarely production quality. It's usually a lack of continuity between major initiatives.
A Structured Approach to Year-Round Video Strategy
A more sustainable model separates video efforts into two categories:
Cornerstone Content
High-investment brand films and campaign assets designed to build authority and communicate core positioning.
Ongoing Distribution Content
Shorter, consistent video pieces that support social media, email marketing, and sales enablement throughout the year.
Both are necessary. The challenge is ensuring that cornerstone investments fuel ongoing distribution rather than existing in isolation.
Three Practical Ways to Maintain Video Consistency
1. Audit and Repurpose Existing Assets
A lot of enterprise organizations have valuable footage that is never fully leveraged. Executive interviews, keynote presentations, and campaign shoots often contain standalone insights that can be repurposed into shorter distribution assets.
Repurposing shouldn't be treated as an afterthought. With proper review and editing, existing footage can extend campaign lifespan and increase return on investment.
2. Plan Modular Content During Production
When filming leadership interviews or campaign material, teams can capture additional evergreen responses designed to stand on their own.
This requires a small shift in planning. By structuring interview questions around modular topics, production days can generate multiple assets instead of a single deliverable. The incremental time investment is minimal, but the distribution impact can be significant.
3. Implement a Recurring Content Cadence
Advanced B2B enterprise marketing teams adopt a quarterly filming structure that batches content creation and supports predictable distribution across social channels, email, and sales touchpoints.
A recurring system reduces reactive content creation and allows marketing teams to maintain visibility without constant last-minute production demands.
Why This Matters in Finance and Insurance
Authority in regulated industries is built through repetition and visibility. Buyers often require multiple touchpoints before engagement. Consistent video presence supports brand familiarity and reinforces credibility over time.
Without a structured approach, gaps between campaigns can slow pipeline momentum and create opportunities for competitors to gain attention. But when cornerstone campaigns and ongoing distribution content work together, enterprise teams are better positioned to maintain authority across a full 12-month cycle.
👇 Watch the Full Video
Video Chapters
00:00 — The 70% buyer expectation
00:31 — Why campaigns don’t create consistency
00:54 — 3 ways to maintain year-round momentum
Assess Your Current Video Strategy
If you want a clearer view of how your current video approach compares to other enterprise finance and insurance teams across strategy, production, and distribution, you can take our 3-minute Video Benchmark Assessment.
https://b2b-video-benchmark-assessment.scoreapp.com/
Full video transcript (click here to expand)
Seventy percent of your buyers want to see video before they ever sign a contract. But for most enterprise marketing teams, their content calendar looks like crickets.
In regulated industries like finance and insurance, winging video in your content calendar is the most expensive way to fail.
At Oak + Rumble, we’ve spent 12 years helping enterprise teams manage this by treating video like a forest, not a series of one-offs. Here's our "Oaks and Acorns" system that we use to keep calendars full of authority-building content all year long.
We define "Oaks" as your cornerstone pieces of content. These are the major brand films or campaigns that do a lot of heavy lifting for your trust and authority. These days, almost all finance and insurance companies do these, and they do them pretty well. The problem is momentum and consistency.
You bridge that gap with "Acorns", the shorter, consistent content that nurtures your audience through social, email, and sales funnels.
Now, there's 3 ways to get more acorns.
First, do a deep dive on old existing content you already have. Repurpose old keynotes and event footage; look for those "gold" moments in past interviews that are still relevant today.
The second way to get acorns is to build them into your oak campaigns. Let's say you're building a major video campaign launch, and part of that launch has you interviewing a bunch of leadership execs. Spend 15 extra minutes on-set asking evergreen questions about topics your SMEs are experts in.
The third, and most hands-off way, is to hire a production partner to run a quarterly content system that batches content filming and handles all the editing for you.
Integrating more of these acorns into every video project you make maximizes your ROI, and maintains the momentum of trust and authority your campaigns are already building. Without this system, you're leaving a gap for your competitors to fill the trust you haven’t yet earned.
If you want to see exactly where your video strategy is falling behind competitors or where bottlenecks are costing you time, take our three-minute benchmark assessment. You’ll get a video maturity score across strategy, production, and distribution, and get a tailored plan that reveals your top growth opportunities.
Ready to rumble?
For over 10 years, we’ve helped B2B marketing teams create standout content, without the stress. Our video projects typically range from $15K to $100K+, so it’s worth choosing a partner who knows how to make that investment in your brand count. If you're looking for a creative video team who gets it, let’s talk.
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