"You Win or You Die": Why Video Marketing is Essential for Businesses

"Reel-y" Insightful Key Points

Are you ready to conquer your business's competition? It's time to take a page out of Game of Thrones with the mantra, "you win or you die." By following these key takeaways your business can come out victorious in the war for market share:

1. A Video Strategy Is Your Battle Plan: Just like each house in Game of Thrones has its own battle plans, businesses need a strategy to succeed in video marketing. This means researching competitors and understanding what works best in terms of content and visuals.

2. Content Is King: Just like the captivating storylines and characters of Game of Thrones, businesses should focus on creating engaging content that resonates with viewers while also providing them with value.

3. Quality Over Quantity: While Game of Thrones may have had dozens of characters, quality storytelling kept viewers engaged. Similarly, businesses should focus on delivering quality videos over quantity in order to maximize engagement and ROI.

If you’re a Game of Thrones fan, you know that the stakes are high—you either win or you die. The same can be said for your business if you don’t invest in video marketing. Video marketing is an essential part of any successful business, and it’s not something you want to ignore. In fact, it may just be the difference between success or failure. Let's explore how video marketing (or video production) relates to Game of Thrones, and why it's so important for businesses.

Credit: HBO

A Video Strategy Is Your Battle Plan

Just as each house has its own battle plans when it comes to winning the Iron Throne, businesses need their own strategy to succeed in video marketing. This means researching competitors and understanding what works best in terms of content and visuals. Just like Tyrion Lannister knows that his battle plans must take into account the strengths and weaknesses of each house he faces, businesses must recognize their own strengths and weaknesses when developing a video strategy.

Credit: HBO

Content Is King (or Queen)

Everyone knows that content is king when it comes to creating successful videos—and this rings true with Game of Thrones as well! After all, what would the show be without its dynamic characters, unexpected plot twists, and captivating storylines? Similarly, businesses should focus on creating engaging content that resonates with viewers while also providing them with value (just like Westeros provides us with entertainment!).

Credit: HBO

Quality Over Quantity

As we know from watching Game of Thrones, quality trumps quantity every time. Even though there are dozens of characters vying for power in Westeros, only one will ultimately sit on the Iron Throne at any given time—which is why powerful storylines matter more than anything else when it comes to keeping viewers engaged (and coming back for more). According to Forbes, “research reveals the average consumer may see as many as 5,000 or more ads daily… What is the average number of ads that engage the consumer? The answer is 12.” It makes sense that businesses should focus on delivering quality videos over quantity in order to maximize conversions and ROI.

Credit: HBO

Calling All Mercenaries

Just like you wouldn't send untrained soldiers to war, creating video content without some training or preparation can be a bad idea. That's where a video production agency comes in - they're like the mercenaries of the marketing world! Just as Cersei hired the Golden Company (one of the largest and most skilled sellsword companies in Essos) to fight her battle against Daenery, businesses should enlist a video production company to help produce their video content. A video production agency has the skills and experience to help guide your video marketing efforts and get the most out of your investment.

While the war for Westeros might have come to an end with the conclusion of Game of Thrones' eighth season (spoiler alert!), your business’s war for market share is just beginning! Investing in video marketing is essential if you want your business to succeed—after all, as they say in Westeros "you win or you die!" By partnering with a video production company, you can make sure your battle plan is ready before launching your campaigns—because with high-quality content and visuals backed by a solid strategy, there’s no chance that you won't come out victorious!

Author: Brandon Hardy