Linamar: A New Look
Commercial, Case Study
The brief we built was ambitious. Create a single-shot, commercial-style brand video that would resonate with both investors and the general public. We partnered closely with Linamar’s executive and marketing teams to build a video design that was visually striking, technically challenging, and strategically smart. The result was a bold one-take concept that seamlessly transitioned through six mini-set worlds, each representing a different vertical of their business.
Linamar: A New Look
Case Study | Commercial, Case Study
Viddy Awards: Platinum Winner
Non-Broadcast, Short Form Web Videos < 3 Minutes, Corporate Image
What we made.
1x brand video — one-take concept
2x versions — 1 investor-focused, 1 brand-focused
6x social cutdowns — optimized for multiple formats and platforms
6x custom-built sets representing Linamar’s key verticals: Infrastructure, Agriculture, Transportation, Power, Water, and Medical
Outfitted Linamar’s corporate atrium with lighting rigs, blackout curtains, and full audio control for a seamless production environment
Final deliverables formatted for use across web, social, investor decks, and live events
How it came together.
A one-take video demands more than just precision, it demands choreography.
We built six custom sets inside the atrium at Linamar’s corporate office in Guelph, Ontario. Then we blacked out the space, rigged it for lighting and sound, and rehearsed it like a stage production.
Our actress had one shot to nail her lines. Our camera op wore a full steadicam rig, walking backwards through the entire sequence. Every movement, every cue, every lighting change had to hit on time. And after weeks of planning, we nailed it - giving us a cinematic walkthrough of Linamar’s world in a single, seamless take.
What happened next?
The video campaign was used across Linamar’s website, social platforms, investor decks, and global events
Shifted how Linamar shows up, not just as a manufacturing powerhouse, but as an innovator with a bold, future-forward vision
Unified messaging across teams and departments with one bold brand campaign
Linamar’s most-watched video to date, organically outperforming other uploads by 500%–3,000%
For a brand that hadn’t previously invested in marketing-led video content, this project laid the foundation. It’s proof that when done right, high-quality creative can keep working behind the scenes, even without a push.
Ready to rumble?
For over 10 years, we’ve helped busy marketing teams create standout content—without the stress. Projects typically range from $15K to $100K+, so it’s worth choosing a partner who knows how to make that investment in your brand count. If you're looking for a creative team who gets it, let’s talk.
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