ODX: ThinkData Works

The ODX Ventures program supports Ontario-based businesses that use open data in their product or service. They selected 8 of their cohort companies to participate in a video series highlighting their businesses and their commitment to open data. The challenge was to create 8 videos for 8 different companies in under 45 seconds that communicated a compelling message while having each video feel cohesive. We did this by applying a similar scripting style to each video and designing end slates using the ODX branding. This proved to be a successful campaign that was leveraged online and through a social campaign.