Sun Life: Asset Consolidation

Sun Life approached us to highlight a new campaign around their offering 'Asset Consolidation'. The purpose of this was to show consumers how effective and convenient it is to have all of your financial tools, and products in one area. We shot this in both French and English to be able to target a national Canadian-wide audience. There's a lot of information everywhere and there are benefits to having a Sun Life advisor that you can trust and build a strategy with, that's just right for you. In this concept, we wanted the viewer to feel overwhelmed at the beginning and then bring them back to how Sun Life can make their lives easier. The video was used in internal campaigns and we also repurposed the content into shorter cuts that were used on social.