Behind the Scenes

Supporting our community

We just wanted to say a big thank you to FilmSupply, Dietetic Directions, and HIP Developments for contributing video footage to these projects. You’re wonderful, and we so appreciate your…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – content ideas

(video transcription) Hey everybody! This week I want to talk about how to come up with ideas for your video content. The first resource to leverage is your network and…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – closed captioning

(video transcription) Hey everybody, Today I want to talk about closed captioning and subtitles, and why they’re so effective. (And how to add them yourself!) It helps you reach people…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – ok, but what do I say?!?

Well, we’ve talked a lot about how to set up, light, and edit your own DIY video. But when I talk to people about doing DIY and live video, I…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – editing

Ok, so the longer we’re social distancing, the more out of control my bloopers get. I’ll admit it. We’ve seen a lot of you start to try your own DIY…

Sales & Marketing Video Marketing Best Practices

DIY cellphone video – attention to detail

Well, it’s official. I’ve seen enough of you baking sourdough to know that we’re all DIYers now. Check out our intro to shooting DIY cellphone video. Whether you’re talking to…

Makeshift tripod with books and a red solo cup
Sales & Marketing Video Marketing Best Practices

DIY cellphone video

We’re in unprecedented times, so I’ve done something unprecedented — shot a video on my iPhone. Video’s a great way to stay connected, even when you’re stuck at home. So…

laptop on desk
Behind the Scenes

COVID-19: What to expect with your video projects

I know that you’re receiving a lot of emails right now from brands that you forgot had your email address. I, for one, just got a notice from Best Buy…

Woman being interviewed for a video
Behind the Scenes Video Production Best Practices

How to dress for an interview video

When meeting someone new, the first thing they’ll notice is how you’re dressed. This can have a big impact on how people first perceive you. So having a good outfit…

Black headphones on a yellow background
Behind the Scenes Video Production Best Practices

How to choose music for video

Have you ever seen a movie scene where the leader of the bandit gang and the town sheriff face off in the center of town? Or when the estranged lovers…

Behind the Scenes

Finding inspiration… even on those ‘off’ days

Everybody has those days… Sometimes being inspired is tough. It’s hard to be creative 24/7 – that’s just reality. Nobody is “on” non-stop. People who aren’t involved in the creative…

Camera walking
Video Production Best Practices

What equipment do you need to get started in video?

The better question is: where do you want to go with your career? What are your goals? Do you plan on becoming a DOP? A content creator? An influencer? A…

Trends in Digital Marketing

10 marketing & blog ideas for summer

Summer is a time when many of our beloved colleagues relax and take some time off. But as marketers, we remain constantly vigilant. That said, coming up with new ideas…

Dave trying to decide what to write
Trends in Digital Marketing

Learning to live your offline life, online

I was born in the 80s, so I was a teenager during the social media boom. By the time I went to university, everyone had Facebook and used it to…

Marketer Working at Sunset
Video Marketing Best Practices

The Burned Out Marketer’s Guide to Proving Their Worth

A playbook for calculating ROI and benchmarking video metrics   In most organizations, marketers are under a lot of pressure to be able to demonstrate that their department isn’t an…

Brandon Hardy sitting in front of his computer
Video Production Best Practices

Setting Up a Premiere Pro Project

  Today we’re talking about how to set up a Premiere Pro project from the very very beginning. We’ll talk about the process and why we make certain decisions when…