SLGI: Granite Managed Solutions for Investors

Sun Life Global Investments came to us to help sell and promote their investment product 'Granite Managed Solutions'. Their main objective was to create two versions of a video that targeted different demographics in an engaging way. We created two similar styled animation pieces, one that targetted the general public and the other version that targeted investors. The messaging is dramatically different on both videos, but it was important that we kept their brand at the forefront of both concepts while creating a beautifully designed animation video. The abstract imagery and representation worked well for this, and the flow from one animation design to another was seemless and fluent.