Resources
Intel from the video marketing trenches
So. You want to make a video, but you’ve got questions.
We’ve spent countless hours in our edit suite, on campaign shoots, in Teams calls, and deep in content calendars. These resources are here to help you plan smarter, brief better, and get more out of every minute of content.
downWe’ve spent countless hours in our edit suite, on campaign shoots, in Teams calls, and deep in content calendars. These resources are here to help you plan smarter, brief better, and get more out of every minute of content.
FILTER RESOURCES:
June 26, 2026 | Video Marketing
This 1 Body Language Cue Drives 82% of Trust
A simple body language cue can make B2B subject matter experts look more natural, confident, and trustworthy on camera. Here’s why visible hand...
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May 12, 2026 | Video Marketing
Everyone’s Wrong About AI Video Production
AI video production isn’t about replacing your production team with a prompt. It’s about using AI to improve the behind-the-scenes production...
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April 23, 2026 | Choosing a Video Partner
3 Questions Every Video Production Company SHOULD Ask You
Most video production companies ask about timelines, deliverables, and budget. The better ones ask strategic questions first. This article breaks...
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March 30, 2026 | Video Marketing
B2B Video Strategy 2026: The Top 1% Playbook
Most 2026 video trends miss what’s actually changing inside enterprise finance and insurance teams. This article breaks down the five strategic...
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March 25, 2026 | Choosing a Video Partner
What B2B Video Actually Costs ($20K–$100K+)
A clear breakdown of what B2B video actually costs in enterprise finance and insurance, including pricing tiers, cost drivers, and how to budget and...
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March 19, 2026 | Choosing a Video Partner
The In-House vs. Video Agency Decision Matrix: When to Use Internal Teams or Hire an External Video Agency
A practical framework for B2B finance and insurance marketing teams to decide when video production should stay in-house and when it requires an...
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March 11, 2026 | Video Marketing
Is Your Stakeholder Wishlist Ruining Your Video?
Enterprise marketing teams often overload videos with competing stakeholder objectives. This article explains why that approach dilutes performance...
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March 3, 2026 | Video Marketing
The $100K Video Strategy Mistake You're About to Make
Seeing a competitor launch a polished brand film can trigger instant FOMO. But enterprise B2B video strategy is not about matching production value....
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February 26, 2026 | Video Marketing
Stop Reporting on Views: A Better Way to Measure B2B Video ROI
If your video reporting still revolves around views, you’re missing the metrics that actually influence buying decisions. This guide breaks down how...
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February 18, 2026 | Video Marketing
Why I Never Show Leadership the Final Video, First
Most enterprise video production delays don’t happen IN the production stage. They happen during executive review. Learn the three pre-production...
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February 18, 2026 | Video Marketing
What Happens to the 90% of Footage That Doesn't Make the Final Cut?
Most enterprise teams waste the majority of the footage they pay for.
That’s not a production issue; it’s a strategy one.
Enterprise marketing...
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February 18, 2026 | Video Marketing
How B2B Enterprise Finance Teams Fill a 12-Month Content Calendar
B2B Enterprise finance and insurance teams often launch strong campaigns but struggle to maintain momentum. This article outlines a practical...
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Ready to rumble?
For over 10 years, we’ve helped B2B marketing teams create standout content, without the stress. Our video projects typically range from $15K to $100K+, so it’s worth choosing a partner who knows how to make that investment in your brand count. If you're looking for a creative video team who gets it, let’s talk.
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